I'm a Shopper Marketing/CPG Creative Director with 30 years of experience, the last 15
as a CD. My experience covers cross-platform integrated programs: shopper marketing, creative direction, branding integrity, licensing, private label brand packaging, mobile, category management, out-of-home, experiential marketing, retailtainment events, identity, promo, dimensional, direct response, retention, loyalty, social/cause marketing, cultural, youth, copy writing, online, client presentations, cross-function team and project management. Categories: cpg, food, beverage, health and wellness, entertainment, sports, crm, beauty care, otc pharmaceutical, automotive after-market, qsr, web, diy/home renovation, package design, private label branding, retail, travel and hospitality.
Proprietary-level work has always been my goal by delivering results that creates culture, not following it. Strategic thinking that moves the needle forward for clients with best practices and results that resonate in the market space. Always under-promising and over-delivering, with a RETURN-ON-INNOVATION!
Please see my online portfolios listed below for samples of my work, experience and qualifications.
Shopper Marketing/Private Label Branding
215 354 6687